Siedem mitów na temat strategii
Truman Capote, który otrzymał do recenzji pewien tekst literacki, wyrzucił go ponoć do kosza, mówiąc: „To nie jest pisanie, to maszynopisanie!”. Myślę, że jego słowa można parafrazować przy okazji wielu dokumentów strategicznych, kwitując ich lekturę stwierdzeniem: „To nie jest strategia, to prezentacja o robieniu strategii!”. Dlaczego? Wielostronicowy dokument, pełen błyskotliwych zdań czy kolorowych wykresów, bardzo często niewiele ma wspólnego ze strategią. Powstał na bazi
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